Corporate social responsability
Guided by the vision of Enriching People's Lives, Nissan seeks to create value through the provision of its products and services and to contribute to sustainable social development through all its global activities. To achieve both sustainable, profitable growth and sustainable social development, Nissan views three balances as key.
1. The balance between short- and long-term perspectives.
We make business decisions from a balanced viewpoint taking both near-future and long-term concerns into account.
2. The balance between growth and societal development.
Rather than pursuing only our own profit, we heed society's concerns and seek mutual sustainable development.
3. Balance of value provided to all stakeholders.
We seek to provide value to all categories of stakeholder, rather than prioritizing certain ones.
We use Corporate Social Responsibility as a process-management tool in the pursuit of these three balances in our various fields of business.